Biola Alabi media debuts brand new tv series as it unveils sponsors at private screening in Lagos
Biola Alabi Media (BAM) held a launch event of its newly produced TV series, ‘Bukas & Joints’, hosted by award winning media personality, Olisa Adibua at a private screening in Lagos.
Speaking at the event, Biola Alabi, Managing Director, BAM Productions during her welcome address said “this is an exciting time for us at BAM and we are not only thrilled about our show but are equally excited to announce our esteemed sponsors, who believed in our vision of this show and went on this amazing journey with usin bringing it to life” adding “as we forge ahead with our content development for Africa, we believe these partnerships with all of our valued sponsors, is representative of where we are headed as a television entertainment brand”.
The show, will premiere on Sunday 20th March on AIT at 7pm – is proudly sponsored by; Heritage Bank, Coca Cola, UAC’s Grand Pure Soya Oil and global leading electronics company, Samsung.
The show, which follows Olisa on a journey ofremarkable food adventure across fifty eateries in the cosmopolitan city of Lagos, will explore the history of these places, and their amazing cuisines. This much anticipated TV series will air on DAAR Communications’Africa Independent Television (AIT),the foremost independent broadcast organization in the federal republic of Nigeria, with a wide reach to a global audience. “AIT’s support for this show is as a result of the unique nature of the show, which captures the African food culture, promoting and projecting Africa from an African perspective and offering the world a new insight into the African Experience”.
Speaking on its support for the show, Divisional Head, Corporate Communications, Heritage Bank, Mrs. Olusola Longe-Okenimkpe said, “We are more than happy to be a part of this exciting yet authentic TV show out of Nigeria, as it captures the very colourful heritage of the Nigerian people through food and creating publicity for small businesses”.
The Brand Manager,UAC’s Grand Pure Soya Oil, Tope Banjostated, “As one of the makers of cooking oil in Nigeria, we are aware that our product plays a major role in many cooking experiences, and while it is an essential component of meals, cooking oil also adds flavor and a unique taste to many of ourrich Nigerian dishes. Grand Pure Soya Oil in addition, pushes for the consumption of healthy cooking oil and we believe this show is a good opportunity for us to reiterate our message about healthy cooking.”
The Nigerian Spokesperson for the world’s largest beverage company, Coca-Cola, Marketing Director, Patricia Jemibewon, had this to say about its sponsorship,“Bukas and Joints fit perfectly with our brand’s identity and message, as the show captures the essence and culture of food, which is a core of our brand. Our product as it is well-know, provides refreshment and goes hand in hand with food, so who better to be a part of this wonderfully crafted show than the largest beverage company, Coca-Cola”.
Mr. Koye Sowemimo, Head of Corporate Marketing at Samsung Electronics West Africa, a global leading electronics company, makers of TVs, mobile devices, home appliances and digital solutions said “Samsung is proud of its affiliation with this new TV show as it captures the varying culture of Nigerians with one semblance of similarity, food”.
The show promises not only to whet our appetites and awaken our taste buds as we are teased with several mouth-watering delicacies, but also give us insight into the history of the places and the food they serve.
Bukas and Joints will air every Sunday night at 7pm on AIT and available on; channel 128 on StarTimes and on DSTV channel 253.