REVEALED: Why Etisalat Changed Name To 9Mobile


Etisalat Nigeria on Thursday announced a switch to a new brand name, 9Mobile.

The decision to use 9Mobile as the new brand name was taken at the end of a meeting of the telco’s management in Lagos yesterday. The network had debuted with the 0809 number plan in 2008, which may have informed use of the figure 9 in rebranding the network.

The rebranded network, 9Mobile, is also expected to drop the domain name, www. etisalat. Etisalat International of the United Arab Emirates parted ways with its Nigerian partner, Emerging Markets Telecommunications Services Ltd, trading as Etisalat Nigeria in the wake of a crisis over a $1.2 billion loan package, which defied solutions.

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