IF you’re searching for the perfect wedding guest dress this summer and don’t want to break the bank, Tesco has got you covered.
The supermarket’s in-house fashion label, F&F, is renowned for its stylish buys at affordable prices.
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And fashion fans have insisted the new chocolate brown midi frock is a must-have for the warmer summer months.
The £35 dress boasts a classic flowy silhouette, thin straps and ruffle detailing around the V-neck.
It can easily be dressed up with heels for a summer wedding, or with sandals for a holiday abroad.
The pretty bow nestled within the ruffles can also be tightened or loosened to adjust the straps which allows the perfect fit for all boob sizes.
The supermarket find ranges from a size 6 to 22 and is already priving a hit in stores.
But it’s not available on the website so you’ll need to be quick if you want to get your hands on it.
According to Tesco workers at one local branch, the F&F buy is the “most perfect summer dress”.
Another employee revealed it’s been in high demand so far, as she said: “Had to refill this one at work today, lovely dress.”
And a third member of staff gushed: “Girlies RUN to F&F for the prettiest brown dress!!“
Unsurprisingly, fashion fans have been left in a frenzy over the dress after spotting it in store.
“Gorgeous dress, bought it today”, gushed one.
A second wrote: “I bought this yesterday and it is absolutely stunning on.”
“I love herrrr”, chimed in a third.
Tagging a pal, a fourth suggested: “Wedding??”
Meanwhile, a fifth chimed in: “Bought this yesterday it’s beautiful!”
More supermarket bargains
While you’re in store, you may also want to keep an eye out for the £19.50 ‘chuck on’ summer dress that is “gorgeous on” and comes in three colours.
Eagle-eyed shoppers have also fallen in love with Tu’s Yellow Striped Tie Detail Midaxi Tea Dress, which is priced at £28.
Describing it online, the Sainsbury’s team say: “Perfect for summer occasions, our yellow tea dress has been designed with puff sleeves, an elasticated waist with shirred detailing, finished with a tie fastening at the neckline for a touch of elegance.
“Cut to a flattering, midaxi length. Wear with suede sandals and golden accessories.”
The dress is already sold out online so you’ll need to be quick to get your hands on it in store.
If you’re self-conscious about a mum tum or your upper arms, delighted fashion fans say this is definitely one for you.
One said: “Absolutely beautiful dress… even prettier in person. It’s a lovely light fabric to wear in summer and feels very flattering on my plus size body.
“The pockets are an added bonus! Very pleased with this purchase.”
A second wrote: “Bought this because I was drawn to the colour for the summer.
“Love the length of the skirt and the fit at the waist – really flattering!”
Is supermarket fashion the new high street?
DEPUTY Fashion Editor Abby McHale weighs in:
The supermarkets have really upped their game when it comes to their fashion lines. These days, as you head in to do your weekly food shop you can also pick up a selection of purse-friendly, stylish pieces for all the family.
Tesco has just announced a 0.7 per cent increase in the quarter thanks to a ‘strong growth in clothing’ and M&S has earnt the title of the number one destination for womenswear on the high street.
Asda’s clothing line George has made £1.5 million for the supermarket in 2023, 80 per cent of Sainsbury’s clothes sold at full price rather than discounted and Nutmeg at Morrisons sales are also up 2 per cent in the past year.
So what is it about supermarket fashion that is becoming so successful?
Apart from the clothing actually being affordable, it’s good quality too – with many being part of schemes such as the Better Cotton Initiative.
A lot of the time they keep to classic pieces that they know will last the customer year after year.
Plus because they buy so much stock they can turn around pieces quickly and buy for cheaper because of the volumes.
