Genesis Pictures and Silverbird Distribution have announced a significant co-distribution agreement for The Waiter, the latest film by renowned comedian and filmmaker Ayo Makun, also known as AY. This agreement marks the first time two major Nigerian film distribution companies have collaborated on a single release, setting a new precedent for the industry. The Waiter, produced by Corporate World Entertainment, is an action-comedy that combines thrilling entertainment with a critical look at Nigeria’s socio-political issues.
Both Dr. Nnaeto Orazulike of Genesis Pictures and Isabella Okechukwu of Silverbird Distribution highlighted the innovative nature of this partnership. Orazulike emphasized the goal of reaching wider audiences across Nigeria, while Okechukwu noted that the collaboration will set a new standard for film distribution and open up new revenue opportunities. AY expressed his enthusiasm for the partnership, viewing it as a major step in modernizing Nigerian film distribution practices.
Dubbed the “Gensilver deal”, it has significant implications for Nigeria’s cinema landscape. With their combined market share of 35.3%, the duo is now poised to rival FilmOne’s long-standing dominance in the industry.
This strategic partnership could potentially disrupt the status quo, as Genesis and Silverbird’s combined strength enables them to compete more effectively with FilmOne. The Gensilver deal may signal a new era of cooperation and innovation in Nollywood, with a focus on equitable revenue sharing and collaborative marketing efforts.
As the landscape shifts, industry observers will be watching closely to see how FilmOne and other rivals responds to this emerging challenge.
