Chief Executive Officer, Noah’s Ark Communications Limited, Lanre Adisa, has emerged the 22nd President of the Association of Advertising Agencies of Nigeria (AAAN).
At the 51st Annual General Meeting of the association held in Abeokuta, Ogun State, Adisa was elected unopposed by members, and took over the reign of leadership from Steve Babaeko to steer the ship of the professional body for the next two years.
Adisa who had spent over three decades in the advertising industry cut his teeth with MC&A; Saatchi & Saatchi as a trainee copywriter before moving to Rosabel Advertising.
Thereafter, he had a stint at Franchise and later Insight Grey where he left to join TBWA Concept. Driven by the passion to set standards in the industry, in 2008, he embarked on his entrepreneurial voyage with the establishment of Noah’s Ark Communications Limited.
Until his emergence as President, he had served on various committees of the association. He was the Chairman of the Membership Committee and at one time as well as the Constitution Review Committee.
Over the last one and a half decades, he has been actively involved in the development and growth of the advertising industry culminating in his appointment as the Chairman, Lagos Advertising Ideas Festival (LAIF) in 2020, a position he led for three years.
Speaking on his plans for the association, Adisa promised to continue on the legacies and achievements of his predecessor by ensuring that the association becomes more inclusive and representative in a way that everyone would be proud of.
He assured that the leadership under his watch would work tirelessly to ensure that the professional body takes its pride of place in promoting the interests of member agencies not only locally but globally.
To Adisa, “we will seek collaborations. We will partner with relevant stakeholders to give member agencies a sense of hope and belief in what holds us together.”
