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GPS Tracker: A Modern Tool Shaping Effective Fleet Management And Transportation – Prowess


Gone are the days when fleet managers used to rely on phone calls and printed logs for monitoring vehicle locations and metrics. Since these methods were more prone to errors, they needed change. That’s where GPS trackers came in. These small devices were easily installed in vehicles and helped in pinpointing the exact fleet location at any time. Not just this, they offered several other benefits. We have curated this guide to help you understand how GPS trackers help in efficient fleet management. So, keep reading further to get a better idea of the same.

How GPS Trackers are Redefining The Fleet Industry?

Have a look at all the top benefits of implementing a GPS tracker on your fleet.

1. Higher Efficiency

One of the key advantages of using GPS trackers in the vehicles allows fleet managers to get the live location of the vehicles on the road. They can offer optimised routes to the drivers so that they can reach the destination on time. This further reduces the overall idle time and allows the managers to increase the productivity of all the vehicles and drivers in the fleet. Advanced fleet management software allows the managers to all the real-time updates under one platform further making the vehicle tracking process pretty easy.

2. Reduced Overall Cost Of Operations

With the help of a GPS tracking system, a company can trim several expenses associated with the operations of the entire fleet. Fleet managers can update the drivers with optimised routes which will further promote better fuel efficiency. They can communicate with the drivers in real time and tell them about jams so that they can avoid those routes to avoid any delays and unnecessary fuel wastage. Moreover, GPS tracking allows the managers to enjoy better asset utilisation which further lowers the overall operational expenses of the entire fleet in the company.

3. Better Safety

Safety enhancement is another key advantage of GPS tracking technology in fleet management. With the combination of GEO fencing and GPS tracking, the fleet managers in the company can make sure that drivers are following the safe optimised routes for all the operations. They can monitor the live route of the vehicle on the road which further increases the transparency level. In case of emergencies, Managers can get the live location of the vehicle and take appropriate action to safeguard the driver and the vehicle.

4. Improved Driver Behaviour

GPS trackers significantly enhance driver behaviour by providing detailed insights into driving patterns. The fleet managers can monitor several factors like rapid acceleration, idle time, speeding events, etc., and analyse the behaviour of the driver. With this data in hand, fleet managers can implement targeted training programs for their drivers so that they follow good driving practices on the road. Encouraging positive driving behaviour reduces the likelihood of accidents, lowers maintenance costs due to less wear and tear, and improves fuel efficiency. Besides all this, fleet managers can recognise the good behaviour of the drivers and reward them to create a culture of accountability and responsibility among them. This approach further leads to a safer and more cost-effective fleet operation.

5. Improved Customer Experience

Last but not least, GPS tracking allows the business to offer a better customer experience to all their customers. GPS trackers can offer real-time tracking of the vehicles and goods to the business with which they can offer timely updates about the delivery of the goods to the customers. This transparent and regular communication further increases the trust of customers in the brand which further increases the overall customer satisfaction level. Moreover, fleet managers can help drivers avoid any sudden jams on the route with GPS tracking to avoid any unnecessary delay in the delivery of the goods.

The Final Verdict

By now, you must have become well-acquainted with how GPS trackers have completely transformed the fleet management industry. It has offered them real-time data on vehicle movements, safer routes, and hassle-free tracking of driver behaviour. So, now it’s time to implement this technology for better management of your fleet business as well.



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