SHOPPERS already love Primark thanks to its gorgeous buys at affordable prices.
And they’ve fallen head over heels with the retail giant’s new Valentine’s collection.
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The Edinburgh store went viral this week after giving fashion fans a peek at the “cute” pieces up for grabs.
From lacy lingerie to heart-adorned pyjamas, love is sure to look good on you whatever your plans may be for February 14.
The clip shows a stunning baby pink bralette with a love heart pattern and matching thong that is perfect for the occassion.
But if it’s a fun Galentines that you have planned with your besties, nothing beats matching PJs – whether it’s a self-care day or a sleepover with the gang.
There are a selection of heart-printed sets on the rails with prices starting from just £14.
People have even compared the pink striped shorts set to Victoria’s Secret.
The adorable rose satin cami tops, available in two colours, would also look great paired with jeans – and are a steal at £7.
With more than 300,000 people watching the video so far, it’s no surprise that shoppers are racing to their nearest Primark to bag the new range.
One person gushed: “We need to go omg.”
A second insisted: “It’s giving Victoria’s Secret.”
“Omg look how cute”, cried a third.
A fourth said: “I’m honestly keen to buy some for us.”
“We need a trip”, wrote a fifth.
Meanwhile, someone else chimed in: “Obsessed with all the pink.”
It’s not the first Valentine’s range in store that’s got fashion fans in a frenzy.
Shoppers can’t get enough of the high street giant’s nostalgic baby tees inspired by Friends.
The £7 tops, available in sizes 2XS to XL, come in two versions – with a cute cream option featuring the slogan “you’re my lobster”.
The phrase refers to the moment Phoebe Buffay, played by Lisa Kudrow, says “She’s your lobster” to refer to Ross and Rachel as soulmates.
The second, a white tee, is emblazoned with “We were on a break” in block capitals – as a nod to Ross and Rachel’s iconic fallout over his ‘cheating’.
Describing the range on their website, the Primark team said: “Could this BE any more nostalgic?”
