29 Days to Go: A Tax Attack

29 Days to Go: A Tax Attack

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TORIES

• Sunak at Portsmouth D-Day event.
• Hammering Labour £2,000 tax rise line.
• Publicising Starmer’s “We Will Raise Specific Taxes” line.
• Series of video graphics using pink piggy bank and “If you think Labour will win, start saving.”
• Topline(s):
  • Labour tax rises will cost each working family £2,000.

LABOUR

• Starmer also at Portsmouth D-Day event.
• Tories’ tax hike figures is made up – Sunak lied 11 times when he used it in the debate.
• Pushing Treasury permanent secretary letter on the figures.
• Sunak has failed to stop the boats – 40,000 people crossed since pledge made.
• Topline(s):
  • The Tories are desperate to talk about anything but the Tory record.

LIBDEMS

• First election broadcast shows Ed Davey caring for disabled son.
• Emerges that Davey was fined for speeding.
• LibDems focussed on winning 50 targeted seats.
• Topline(s):
  • LibDems campaign for carers.

REFORM

• Pushing for members to join.
• Reform UK will ensure that no one earning under £20,000 per year pays income tax.
• Topline(s):
  • The Tories have broken Britain. Labour will bankrupt Britain.

GREENS

• All we got from debate were promises that amounted to little more than fiddling while Rome burns.
• We need more Green MPs in the next Parliament – to push the new government to be bolder
• Topline(s):
  • Labour’s timid approach just won’t deliver the change our country needs.

Cutting through:

• Tax bickering.
• Holden’s seat.

Latest odds from Betfair:

Latest polls:

Debate performance

YouGov: Sunak: 51%, Starmer: 49%

JL Partners: Starmer: 53%, Sunak, 33%, Don’t Know: 13%