SUPERMARKET shoppers have been left raving over a little black dress dupe thats £102.50 cheaper than the original version.
Asda’s in-house fashion brand, George, recently dropped their Black Crepe Mock Pocket Pleated Mini Dress in stores.
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Available in sizes eight to 24, it is priced at a reasonable £22.50 and boasts a flattering V-neck and pleated skirt.
And fashion fans can’t help but notice it bears a striking resemblance to Odd Muse’s £125 version thanks to the mock front pockets and cinched in waist.
The Odd Muse ultimate muse cap sleeve mini dress is regularly sold out thanks to its flattering shape and timeless style.
After spotting the Asda imitation in store, it was hailed by one delighted shopper as “the best Odd Muse dupe”.
Trying it on, she added: “Tell me if I’m wrong, but this could totally be a dupe for Odd Muse.
“I can’t get over the quality of this dress. The little short sleeve, the way that it cinches in your waist, the little flare off the skirt.
“It fits me like a glove, it’s comfortable, it’s lined and it’s only £22. Very demure.”
A second fashionista gushed: “Buzzing with this find – can’t justify the odd muse lol.”
A third wrote: “I have wanted a black sleeveless mini dress for a long time.
“When the dress came I noticed how beautiful the material was. The dress is good value and good quality.”
Meanwhile, a fourth chimed in: “Loved this dress! It’s well fitted and great for work, looks so cute on.”
Elsewhere in store, shoppers have heaped on the praise for a budget-friendly T-shirt that comes in a variety of patterns.
Fashion fans shared rave reviews for the stylish tee that features an embroidered pattern throughout, with fans favouring the cherry version.
The T-shirt is also available in lemon and palm tree patterns.
A crew neck cut with a soft jersey material, the embroidered T-shirt is available for just £7.
Is supermarket fashion the new high street?
DEPUTY Fashion Editor Abby McHale weighs in:
The supermarkets have really upped their game when it comes to their fashion lines. These days, as you head in to do your weekly food shop you can also pick up a selection of purse-friendly, stylish pieces for all the family.
Tesco has just announced a 0.7 per cent increase in the quarter thanks to a ‘strong growth in clothing’ and M&S has earnt the title of the number one destination for womenswear on the high street.
Asda’s clothing line George has made £1.5 million for the supermarket in 2023, 80 per cent of Sainsbury’s clothes sold at full price rather than discounted and Nutmeg at Morrisons sales are also up 2 per cent in the past year.
So what is it about supermarket fashion that is becoming so successful?
Apart from the clothing actually being affordable, it’s good quality too – with many being part of schemes such as the Better Cotton Initiative.
A lot of the time they keep to classic pieces that they know will last the customer year after year.
Plus because they buy so much stock they can turn around pieces quickly and buy for cheaper because of the volumes.
