Suo, Nigeria’s first female commentator, has become an ambassador for the global betting company, 1xBet. This news demonstrates the brand’s focus on Nigerian football and its commitment to supporting progressive trends in sports.
“We are very pleased to sign an agreement with Suo. 1xBet is impressed by the respect her opinions command among fans. Suo is an opinion leader and a new-generation person. We strive to support those who can change sport and society as a whole. And, as you can see, it’s not only about athletes,” said a 1xBet representative.
“So here’s the thing, historically, men have been more involved in sports and betting due to various cultural, social, and biological factors as even traditionally men are always encouraged to participate in sports and be more competitive. However, these factors don’t predetermine men’s exclusive interest in sports and betting. Women’s interest and participation in sports and betting are growing, and this trend can continue with increased exposure and access to sports and betting platforms,” said Suo.
“This might seem like a small thing but yes, representation truly matters. More women in Brand Ambassadorship roles like mine will do a lot in changing gender roles and stereotypes misconceptions. When initiatives that also advocate support for women’s sports and betting initiatives, education and awareness about responsible betting practice and inclusive marketing and promotion strategies are implemented, we can work towards a more inclusive and diverse sports and betting landscape, where everyone can participate and enjoy the excitement of competition!” she added.
Suo has high expectations for her collaboration with the global brand.
“My expectation with this historic collaboration is we experience a major boost in customer satisfaction and to do this we’ll be focusing on supporting community projects such as the 1xCup, we will also be in pushing out expert betting tips et al. 1xBet are also big on inclusiveness with a penchant for operating in multiple languages so customers feel seen and valued and are big on supporting sports projects that foster community bonding. It’s not just about basic betting for 1xBet it’s about improving your all round sports entertainment experience as a customer. That for me is key,” said Suo.
Of great importance to her is 1xCup, a football tournament organized by 1xBet to support grassroots football in Nigeria. In Suo’s opinion, the significance of the 1xCup in Lagos is wide and far reaching. For one, this tournament provides a platform for amateur football teams to compete and gain exposure grassroots football development in Nigeria.
Fans will have an opportunity to see Suo and talk to her at the tournament’s group-stage matches in August and September. There will also be many other joint activities between the bookmaker and top commentator. Subscribe to 1xBet and Suo social networks to always be up to date with the latest news!
