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HomeMusicSwift's Euro trek collects attendance records | IQ Magazine

Swift's Euro trek collects attendance records | IQ Magazine


The European leg of the Eras Tour is off to a record-breaking start, with Taylor Swift smashing attendance records in France and Sweden.

The 34-year-old kicked off the European jaunt on 9 May with four dates at La Défense Arena in Paris, France, which drew a total of 180,000 fans.

This turnout set a new record for the arena, which had increased its capacity from 40,000 to 45,000 per show.

The AEG Presents-promoted outing continued to Sweden, where the superstar rewrote the history books at Friends Arena in Stockholm.

On 17 May, the star set a new record for the highest number of tickets sold for an event at the arena, which was trumped the following night and the one after, resulting in a new attendance record for a single concert at Friends Arena with 60,243 people.

The 34-year-old kicked off the European jaunt on 9 May with four dates at La Défense Arena in Paris

Across the three Stockholm dates, which were promoted by MTG, AEG Presents and All Things Live Sweden, Swift drew 178,679 people and smashed the previous audience record for a single artist.

The record sees Swift unseat Bruce Springsteen who attracted 167,160 people to his three concerts at the arena in 2013.

Swift’s record-breaking streak in European venues is expected to continue, with AEG being granted permission to extend capacities on various venues.

Edinburgh’s Murrayfield has already announced that the Eras Tour concerts will be Scotland’s biggest-selling stadium shows after the city’s council agreed to increase Murrayfield’s capacity by 8.73% from 67,130 to 72,990.

The concerts will see Swift unseat previous record holder Harry Styles, who performed to more than 65,000 fans at the same venue in 2023. Prior to that, Styles’ band One Direction held the title for selling 64,000 tickets there in 2014.

The Eras Tour, the highest-grossing tour of all time, is set to continue tonight (24 May) at Estádio Da Luz in Portugal.

 


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