One still from the film showed Andrew and Florence’s characters looking loved-up on a merry-go-round, only for an errant carousel horse to end up completely stealing focus.
He even kept the fun going on Wednesday, when he was snapped heading to an interview on Stephen Colbert’s US talk show while sporting a denim jacket emblazoned with the image of the horse.
“Man, I love the horse meme,” Andrew told AP last month. “I was about to go into a retreat for six days where I wouldn’t have my phone. And I saw this image for our film that had been released. And I noticed the horse. And I was like, ‘Whoa, that’s an interesting choice’. I don’t know, did I approve that? I’m pretty sure Florence didn’t approve that…
“So I saw that and I was like, ‘Oh, that’s a choice, man. Ah, I’m sure I’m the only one to notice it’. Turn my phone off for six days. When I’m in the departure lounge coming back from wherever I was, I turn my phone on finally. And it’s just horse meme. I was wrong. People noticed it.”
Florence had a rather different attitude towards the meme, though, admitting she was “so worried that that amazing, gorgeous, glittery moment” from the film was going to be “shit on by this horse meme”.
We Live In Time is due to hit UK cinemas on Wednesday 1 January 2025. Watch the trailer below:
