The Conservatives’ ability to hold Labour accountable has disappeared down the same rabbit hole as the Party itself. As the Tories struggle with their own identity crisis, the press has stepped up to fill the gap.
“A honeymoon period will be very, very short. Almost non-existent,” said the former Sun editor David Yelland. Some right-wing newspapers may have briefly endorsed Labour during the election, but Yelland, who led the Sun from 1998 to 2003, warned that these outlets would never truly support Starmer. He stressed that Starmer and his team must understand that the two most influential media groups – News UK and Associated Newspapers, the parent company of the Daily Mail – are not their allies.
This became evident immediately after the election when the Sun – despite Starmer’s efforts to cosy up to the Murdoch press by attending the media mogul’s summer party and visiting the Sun HQ, much to the ire of the left – swiftly issued a challenge to the new prime minister. “Better times? Let’s see them … While we wish Labour luck, we will scrutinise every decision and hold their feet to the fire,” wrote the newspaper the day after the election.
And nine weeks into Labour’s leadership, the newspaper has stayed true to that promise.
On September 16, the Sun attacked Starmer and his wife, accusing them of hypocrisy. In a comment piece, assistant editor Clemmie Moodie criticised them for “private jets, cronyism, and free clothes,” eagerly reviving the familiar “champagne socialist” trope often used against Labour figures perceived as wealthy, or hypocritical because they do not live out a ‘socialist’ life as imagined by the likes of Moodie.
The Daily Mail followed with its own sensational headline: “Starmergeddon, after just 68 days,” accompanied by an image of newly freed prisoners celebrating with champagne. The lead article asked, “Who voted for all this?” implying that the country was already descending into chaos after only two months of Labour governance.
These early and relentless critiques from the right-wing press signal that the media, particularly these powerful newspaper groups, may now be acting as Labour’s most vocal and influential opposition. Of course, we would expect the usual right-wing, Tory-loving media to take aim at the new Labour government, recycling the usual attacks – “Labour’s in the pocket of the unions!”, “they’re lying about the ‘black hole,’” etc. But beyond the predictable criticisms, there’s a growing sense that the media in general is taking on a more central role in opposing the government.
The Conservatives, weakened and navel-gazing after years of internal battles and declining public support, seem to have gone AWOL. Consequently, their ability to hold Labour accountable has disappeared down the same rabbit hole as the Party itself. As the Tories struggle with their own identity crisis, the press has stepped up to fill the gap. Publications like the Mail and Express are driving the narrative, scrutinising every move the government makes, but even traditionally more centrist outlets, like The Times newspapers, seem to have adopted a more mocking tone.
The Sunday Times, like The Sun – both owned by Murdoch’s News UK – had endorsed Labour ahead of the general election. In a June 30 editorial, it stated that the Conservatives had “in effect forfeited the right to govern” and that it was “the right time for Labour to be entrusted with restoring competence to government.”
But post-election, the paper’s coverage of the new Labour government seems more exaggerated and critical. On September 15, the newspaper led with a sensational headline: “Starmer breached rules over clothes that donor gave wife,” plastering it on the front page as if it was a major political scandal. While the allegation that the prime minister violated parliamentary rules by failing to declare clothing donations is indeed a legitimate public interest story, the headline appeared unusually tabloid-like for a publication known for its typically serious and measured tone. It seemed more designed to provoke controversy than to provide a balanced account of the situation.
In a commentary piece the following day, the Times Leader called for Starmer to apologise: “Ministers are demanding painful sacrifices by Britain’s pensioners this winter. For most, there will be no one to buy them a warm coat, let alone a designer one. Sir Keir should apologise.”
But did these newspapers take the same moral stance when Boris Johnson, as prime minister, accepted freebies, including the extravagant renovations to his Downing Street flat? On X, author Peter Osborne highlighted this apparent hypocrisy: “Powerful Times leader. I can’t remember any Times leaders making the same point about Boris Johnson’s free holidays, free meals from donors etc. I can remember the Times suppressing Simon Walters’ story about Johnson wanting to make Carrie Symonds his £100,000 pa chief of staff.”
Even the Financial Times, a reputable and respected publication, appears to be following this broader opposition trend. ‘More than half of Britons disapprove of Labour government, poll finds,’ was a recent headline. Polls are of course a legitimate tool for gauging public opinion and reporting such findings is a standard journalism practice, but the FT’s choice to lead with this particular headline simplifies a complex issue into a negative snapshot of public opinion. This editorial decision may be seen as part of a broader shift, with even traditionally neutral or business-focused outlets like the FT leaning into more critical coverage of the Labour government. Whether this is a conscious choice or not, such coverage can substantially shape public perception, especially when it comes from a publication as influential as the FT.
Farage and the press
As the centrist press adopts a more critical stance in its coverage of Labour, seemingly amplifying more minor issues to undermine Starmer’s leadership, the tabloids appear to be rallying behind Farage.
Following the general election, Yelland cautioned that tabloid coverage might increasingly be influenced by the Reform Party in the months ahead. “Farage says he’s coming for the Labour party. He’ll work with the tabloids to control the agenda,” he said. “Most of the tabloids are at least 50 percent pro-Reform now, if not more. Three areas that the right will push are immigration, what they call ‘the war on woke’, and net zero. The tabloids are going to use these tools of the right to oppose the government.”
Farage has said that he aims to become the “real opposition to a Labour government” in the years ahead, and it seems that the right-wing press may be furthering his ambition. This week, the Express ran a headline: “Keir Starmer issued urgent Farage warning as Labour on ‘far shakier ground’ in Red Wall.” The article references a pollster who claims that Farage’s party may have helped deliver an emphatic Tory wipeout, but it could “spell trouble for Labour’s hopes of re-election.” The piece also quotes Reform UK Chairman Zia Yusuf who told GB News that his party is planning a major push in seats currently held by Labour. With Reform targeting key Labour seats, and media outlets amplifying these threats, Farage and Reform could present a significant challenge to Labour in the years ahead.
The rise of far-right media: Paul Marshall buys the Spectator
As the tabloids shift towards Reform and centrist outlets mock Labour, the far-right media is on the march. GB News, created to challenge mainstream UK media, has become a platform for populist right-wing views, focusing on culture wars and immigration, and attacking what it perceives as a disconnected establishment. In an FT article entitled Why GB News is Angrier than Ever, Henry Mance, the FT’s chief features writer, noted: “GB News hoped to reshape British TV news in a post-Brexit world — to provide an alternative to the BBC, ITV, Channel 4 and Sky News, which pride themselves on impartial journalism, but which, to some, are guilty of liberal metropolitan bias. Critics worried it would have the same impact that Fox News did in the US: undermining truth, dragging voters to the right.”
A prominent figure at GB News is Sir Paul Marshall, a hedge fund tycoon, owner of the right-wing news site UnHerd, and a major investor in the channel. Earlier this month, Britain’s media landscape was rocked with the news that Marshall had bought the Spectator, which has always been considered the “house journal” of the Conservative Party, with its editorship often used as a springboard to political prominence, most notably Boris Johnson. The Telegraph remains for sale, and Marshall is believed to be in the running to buy it, as he continues his bid to build an empire of right-wing media outlets. The purchase also led to the dramatic public resignation of the magazine’s chair, Andrew Neil, who expressed concerns that Marshall might not fully grasp the importance of the magazine’s hallmark – editorial independence.
Having been bought by a buyer who has a history of providing a platform for hard-right narratives, where the likes of Lee Anderson, Jacob Rees-Mogg, and Esther McVey are let off the leash, there is concern that Marshall’s acquisition of the Spectator and possibly the Telegraph will take the outlets even further to the right. As Guardian columnist Zoe Williams writes in a piece about the Spectator, “You only have to look at GB News, in which Marshall is a major investor, to know exactly what makes Marshall tick, and that his project does not set out to excel in ratings and profits, and its impact can’t be measured in those terms.”
This development could pose a real threat to the Labour Party, as these platforms have the potential to amplify opposition voices and shape public opinion in ways that may undermine Labour’s messaging.
But the media’s rightward shift and its bias in marginalising the left is nothing new. The demonisation of Jeremy Corbyn in the media is perhaps the most glaring example. Research by the London School of Economics (LSE) showed that Corbyn was thoroughly delegitimised from the moment he became a prominent candidate and even more so after he was elected as party leader. According to LSE, this process of delegitimisation occurred in several ways: through a lack of or distortion of voice; through ridicule, scorn, and personal attacks; and association, mainly with terrorism.
“All this raises, in our view, a number of pressing ethical questions regarding the role of the media in a democracy. Certainly, democracies need their media to challenge power and offer robust debate, but when this transgresses into an antagonism that undermines legitimate political voices that dare to contest the current status quo, then it is not democracy that is served,” wrote LSE.
The rise of populist platforms like GB News and Paul Marshall’s growing media empire further consolidates the right’s control over influential outlets, allowing them to set the narrative and fuel opposition against Labour on topics like immigration, cultural issues, and climate policies. The press, emboldened by its own political agendas and less concerned with traditional impartiality, is stepping into the role of a primary opposition force. With the Conservatives weakened, the media has filled the void, and Labour faces an unrelenting barrage of criticism from across the spectrum, suggesting that in today’s political landscape, the media is indeed the real opposition.
Goodness knows what would happen if Labour actually tried to do anything at all radical, or even slightly socialist!
Right-wing media watch – Press fuels absurd claims about Kamala Harris
Deciding whether to have children is a deeply personal choice and no one else’s concern. One would think that this would be universally understood, but recent events suggest otherwise. A grotesque term, the “childless cat lady brigade,” has been doing the rounds, pushed by Republican figures and their media allies.
This phase originated from Senator JD Vance of Ohio, the Republican vice-presidential nominee. After Donald Trump named Vance as his running mate, an old 2021 interview resurfaced in which Vance claimed the US was being run by “childless cat ladies” like Kamala Harris – women, he said, with no “direct stake” in the country’s future.
The remark understandably sparked outrage among most people, but the right-wing media was quick to defend it. Vance had “meant it as a joke” and that it had been “wilfully misinterpreted by Democrats,” claimed Fox News.
This week, Arkansas Governor Sarah Huckabee Sanders joined the vile assault. Sanders previously served as press secretary in the Trump White House. During an event in Detroit with Trump this week, Sanders criticised Harris for not having children of her own, saying: “The most important job I have; the greatest title I have is that of being a mom.” She added, “My kids keep me humble. Unfortunately, Kamala Harris doesn’t have anything keeping her humble.”
In response to the smear, a satirical movement has been gaining momentum, with childless women voicing solidarity with Harris. Taylor Swift, who has three cats but no children, recently endorsed Harris, posting a photo of herself with her cat Benjamin Button and signing it “Childless Cat Lady.”
Right-Wing Media Watch might not have picked up on this grotesque smear had it not been reported by the Daily Mail. The tabloid ran a headline this week that read: “Sarah Huckabee Sanders slams Kamala for not having kids after Taylor Swift joins childless cat lady brigade supporting Harris.”
Sadly, this is just the latest in a series of desperate attacks on the vice president. With Harris’s popularity rising, Trump’s camp seems intent on seizing every opportunity for personal attacks. The ugly ‘childless women’ smear followed unfounded accusations that Harris has a drinking problem. The unsubstantiated rumour was reportedly started by Trump campaign insider James Blair on X.
These childish and slanderous tactics are all too familiar with Trump’s campaigns, despite concerns from Republicans like Senator Lindsey Graham, who worry that focusing on personal attacks rather than policy may harm Trump’s election chances.
Most sensible observers can see these smears for what they are, a juvenile attempt to tarnish Harris’s reputation by campaign officials mirroring the impulsive immaturity of their leader
Yet, the Daily Mail couldn’t resist joining in, even reporting the baseless claim that Harris appeared drunk during several public appearances, though they admitted there was no evidence of a drinking problem.
They also dredged up a nearly 30-year-old DUI incident involving Governor Tim Walz of Minnesota, Harris’s VP pick, though it had absolutely no relevance to the story.
One might expect more from a national newspaper than digging up irrelevant scandals to stir controversy. But the absurdity doesn’t stop there. The article entertained suggestions that alcohol was to blame for Harris’s so-called “lunatic” laughter and her occasional off-script “word salads,” even pointing to a speech where she repeated the word “democracy” three times in 30 seconds.
A Vice President emphasising democracy in a speech? Surely it would be more concerning if she didn’t?
Smear of the week – From swans to strays – Trump’s baseless immigrant smear echoes absurd right-wing media myths
Do you remember when the Sun sensationally claimed that asylum seekers in London were poaching and eating swans? In July 2003, the newspaper published a story about the disappearance of swans in Beckton, alleging that the police had caught asylum seekers preparing to roast them. After complaints, the paper issued a small clarification, admitting that no arrests had been made. But they stood by claims that locals had accused Eastern European refugees of killing swans for food.
The Press Complaints Commission (PCC) deemed no further action necessary, as the Sun had published a retraction, a decision that was criticised by Presswise, the media ethics charity, as “disgraceful.”
This lack of accountability likely did little to curb right-wingers’ fixation on immigrants and the bizarre notion that they are eating domesticated, or, in this case, protected animals.
Fast forward to today, and this strange narrative has found new life in an even stranger claim from Donald Trump. During his first presidential debate against Kamala Harris, Trump echoed a conspiracy theory promoted by his running mate, J.D. Vance, (him again) stating that Haitian immigrants in Springfield, Ohio, were eating cats and dogs.
Kamala Harris wasn’t the only one left bewildered by Trump’s comments, anyone watching with a hint of normalcy was similarly stunned. The jokes and memes quickly flooded the internet. A parody song by the South African musician David Scott mocking the former president’s outrageous claim went viral. A video, entitled “Eating the Cats” by Scott’s band Kiffness, used an edited audio clip of Trump’s viral comment, composed in a Reggaeton-beat style. In the satirical song, Scott urges the people of Springfield not to eat his cat and dog and suggests alternative food options.
A flurry of Bart Simpson memes did the rounds. The BBC’s Have I Got News For You X account shared an image of Homer Simpson and his dog writing: “US Presidential debate: After Trump claims people in Springfield are eating dogs, there’s concern about where he’s been getting his news from.”
Jokes aside, just as the Sun’s nonsensical swan story showcased a low point in media accountability, Trump’s baseless claims show how far political discourse has strayed from serious, substantive issues.
It’s a sad commentary on the current state of politics, where misinformation and sensationalism overshadow meaningful discussion.
Gabrielle Pickard-Whitehead is author of Right-Wing Watch
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