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HomeNewsThe Royal Family is using its ‘soft power’ to boost the UK...

The Royal Family is using its ‘soft power’ to boost the UK economy


The Japanese State Visit is going ahead as planned, despite the General Election, which suggests just how important the royal tour is, says one historian.

Emperor Naruhito and his wife Empress Masako will take part in a three-day tour, from June 25 through June 27, hosted by King Charles and Queen Camilla.

The visit was originally planned for 2020 but was postponed because of the pandemic.

This will be the first State Visit in modern times to take place during an election campaign, according to the BBC. 

Pauline Maclaran, Professor of Marketing & Consumer Research Royal Holloway University of London, said: “These State Visits are a good example of how the royals use their ‘soft’ power to enhance Britain’s status on the global stage and to help cement strong commercial bonds with international partners.”

She added: “The current Japanese state visit, as well as those hosted by Queen Elizabeth II in 1971 and 1998, remind us of the importance of Japan to the UK economy.”

“Japan is the UK’s 5th largest investor with over £92 billion invested here.”

READ MORE: The reason for the British monarchy’s success – how the Firm survives change

READ MORE: King Charles doesn’t have to do this alone, public-facing can be a ‘job share’



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